In this episode of The Good Business Podcast, I’m talking about good old traditional marketing stuff: SWOT Analysis. But of course, I have my own take on it. Here’s what I’m including: What is a SWOT analysis? What you can do about it and/or what...
In this episode of The Good Business Podcast, I introduce the topic of the “Gauntlet” (sometimes also referred to as the Crucible), a stage in business where everything seems to go wrong… over and over again. This phase often occurs during periods of...
What is “asynchronous income”? In this episode, I talk about why passive income is a total misnomer, the difference between passive and asynchronous income, and what you can find in the middle between (the myth of) passive income and exchanging dollars...
How to know what you should commodify and what you shouldn’t. In this episode, I address the idea that we don’t actually have to become commodities in order to be successful business owners. First, I clarify what I mean by commodity, and what’s the...
What is ethical marketing? What does it mean? What doesn’t it mean? And are you afraid of the wrong thing? Lately, there’s been a new flavor to the ethical marketing and selling conversation happening amongst small business owners and marketers around what...
Does your work make the world a better place? When you think about creating an offer, do you think about the impact of what you’re doing? And how do you think about it?In this episode, I talk about how to consider impact when it’s not always...
