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Illana Burk hosts The Good Business Podcast. Each week, we offer up a clear, actionable lesson on leading with integrity, visioning with values, and shaping a new wave of commerce that puts people first.  

Our Latest Episodes

You might not need a VA after all | GB59

You might not need a VA after all | GB59

Overwhelmed business owner? Stop! Hiring a VA might not be the answer. Learn how to ID expert vs. VA tasks & hire the right person for the job (without becoming a “shitty boss”). Listen in and get bonus tips in the show notes!

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Want better clients? Make more mistakes. | GB57

Want better clients? Make more mistakes. | GB57

Today’s topic is mistakes in business. Why? We all make them. Good business involves managing both good and bad situations effectively, with elegance, education, confidence. This skill is often overlooked. Let’s explore common mistakes, how people typically handle...

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How to understand strengths and weaknesses | GB56

How to understand strengths and weaknesses | GB56

In this episode of The Good Business Podcast, I'm talking about good old traditional marketing stuff: SWOT Analysis. But of course, I have my own take on it. Here's what I'm including: What is a SWOT analysis? What you can do about it and/or what does it mean? How can...

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The Gauntlet | GB55

The Gauntlet | GB55

In this episode of The Good Business Podcast, I introduce the topic of the "Gauntlet" (sometimes also referred to as the Crucible), a stage in business where everything seems to go wrong... over and over again. This phase often occurs during periods of growth when the...

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Asynchronous Income vs Passive Income | GB54

Asynchronous Income vs Passive Income | GB54

What is "asynchronous income"? In this episode, I talk about why passive income is a total misnomer, the difference between passive and asynchronous income,  and what you can find in the middle between (the myth of) passive income and exchanging dollars for hours....

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You don’t have to be a commodity | GB53

You don’t have to be a commodity | GB53

How to know what you should commodify and what you shouldn't. In this episode, I address the idea that we don't actually have to become commodities in order to be successful business owners. First, I clarify what I mean by commodity, and what's the difference between...

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Let’s talk about ethical marketing | GB52

Let’s talk about ethical marketing | GB52

What is ethical marketing? What does it mean? What doesn't it mean? And are you afraid of the wrong thing? Lately, there's been a new flavor to the ethical marketing and selling conversation happening amongst small business owners and marketers around what is ethical,...

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What I do and why I do it | GB50

What I do and why I do it | GB50

Episode 50! Today we take a small break from our series on offer design and talk about, well, what I do and why I do it. In this episode, I talk about how I got where I am today, the big why, the triple bottom line, the kind of clients I work with, teaching...

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Offer Design Part 4: What does done look like? | GB49

Offer Design Part 4: What does done look like? | GB49

Today's episode is part four in our series on offer design. In this episode we talk about: What does done look like? In other words, what does the end of a client relationship look and feel like? And how do you know when you are done? And are you even designing one...

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Offer Design Part 3: Delivery on your terms | GB48

Offer Design Part 3: Delivery on your terms | GB48

Today's episode is the third in our series on offer design. Let's talk about delivery! In this episode we talk about how when you have a client who objects to your format, delivering can get difficult. When you're designing an offer, make sure that you're delivering...

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Offer Design Part 1: Know your promise | GB46

Offer Design Part 1: Know your promise | GB46

Today's episode is all about knowing the promises that you're making and knowing if you can keep them. It's the foundation point of any good offer, whether you are making jewelry or you are designing a new coaching program or you are creating a web design project. It...

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How to do AMAZING consults – Part 3 | GB45

How to do AMAZING consults – Part 3 | GB45

Today, we're going to talk about how to bring it all home. This is a pretty straight forward closing.   Episode Transcript: Welcome back to The Good Business Podcast. I'm your host Illana Burk. And today we are wrapping up our three part series on how to do an...

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How to do AMAZING consults – Part 2 | GB44

How to do AMAZING consults – Part 2 | GB44

This episode is the second in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to...

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How to do AMAZING consults – Part 1 | GB43

How to do AMAZING consults – Part 1 | GB43

This episode is the first in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to...

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But IS IT a revolution? Really? | GB41

But IS IT a revolution? Really? | GB41

In this episode, we talk about what productive antithetical marketing can look like, what it isn't, and what any of this has to do with toilet paper.  Episode Transcript: Hi everybody, and welcome back to the Good Business Podcast. I’m Illana Burk, your host, and...

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What does it feel like to lead with power? | GB39

What does it feel like to lead with power? | GB39

This episode is all about what it feels like to lead with power. This might seem like a bit of a misnomer. Obviously, if you're going to lead, then you have to have power, right? Well, it's not actually true.  This week, I talk about powerless leadership and what it...

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Making peace with wanting power | GB38

Making peace with wanting power | GB38

Today we're talking about a topic that is core to leadership. It's about making peace with power. And with wanting power. It sounds like a simple thing, right? But... are you actually comfortable with the acquisition of power and what to do when you have it? Episode...

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Identifying your leadership values | GB37

Identifying your leadership values | GB37

Today's episode is about identifying your leadership values. And not in a "Oh, I value honesty" version. It might not sound sexy, but it's essential. Episode Transcript: Hi everybody, and welcome back to the Good Business Podcast. I’m your host, Illana Burk, and I am...

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The future of leadership | GB36

The future of leadership | GB36

Today's episode is about the future of leadership. Leadership is broken. So what do we do about that? Episode Transcript: Hi, everybody, welcome back to the Good Business Podcast. I’m your host, Illana Burk, and I am delighted that you’re joining me today. Today, we...

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