looking for a good podcast?

Look no further.

Illana Burk hosts The Good Business Podcast. Each week, we offer up a clear, actionable lesson on leading with integrity, visioning with values, and shaping a new wave of commerce that puts people first.  

Our Latest Episodes

Offer Design Part 4: What does done look like? | GB49

Offer Design Part 4: What does done look like? | GB49

Today's episode is part four in our series on offer design. In this episode we talk about: What does done look like? In other words, what does the end of a client relationship look and feel like? And how do you know when you are done? And are you even designing one...

read more
Offer Design Part 3: Delivery on your terms | GB48

Offer Design Part 3: Delivery on your terms | GB48

Today's episode is the third in our series on offer design. Let's talk about delivery! In this episode we talk about how when you have a client who objects to your format, delivering can get difficult. When you're designing an offer, make sure that you're delivering...

read more
Offer Design Part 2: Good scheduling is good leading | GB47

Offer Design Part 2: Good scheduling is good leading | GB47

Today's episode is the second in our series on offer design. And it's all about leading through scheduling. Leading well in any offer design starts with designing the schedule of your offer and making sure it is aligned with your own schedule. Not surprisingly, this...

read more
Offer Design Part 1: Know your promise | GB46

Offer Design Part 1: Know your promise | GB46

Today's episode is all about knowing the promises that you're making and knowing if you can keep them. It's the foundation point of any good offer, whether you are making jewelry or you are designing a new coaching program or you are creating a web design project. It...

read more
How to do AMAZING consults – Part 3 | GB45

How to do AMAZING consults – Part 3 | GB45

Today, we're going to talk about how to bring it all home. This is a pretty straight forward closing.   Episode Transcript: Welcome back to The Good Business Podcast. I'm your host Illana Burk. And today we are wrapping up our three part series on how to do an...

read more
How to do AMAZING consults – Part 2 | GB44

How to do AMAZING consults – Part 2 | GB44

This episode is the second in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to...

read more
How to do AMAZING consults – Part 1 | GB43

How to do AMAZING consults – Part 1 | GB43

This episode is the first in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to...

read more
But IS IT a revolution? Really? | GB41

But IS IT a revolution? Really? | GB41

In this episode, we talk about what productive antithetical marketing can look like, what it isn't, and what any of this has to do with toilet paper.  Episode Transcript: Hi everybody, and welcome back to the Good Business Podcast. I’m Illana Burk, your host, and...

read more
What does it feel like to lead with power? | GB39

What does it feel like to lead with power? | GB39

This episode is all about what it feels like to lead with power. This might seem like a bit of a misnomer. Obviously, if you're going to lead, then you have to have power, right? Well, it's not actually true.  This week, I talk about powerless leadership and what it...

read more
Making peace with wanting power | GB38

Making peace with wanting power | GB38

Today we're talking about a topic that is core to leadership. It's about making peace with power. And with wanting power. It sounds like a simple thing, right? But... are you actually comfortable with the acquisition of power and what to do when you have it? Episode...

read more
Identifying your leadership values | GB37

Identifying your leadership values | GB37

Today's episode is about identifying your leadership values. And not in a "Oh, I value honesty" version. It might not sound sexy, but it's essential. Episode Transcript: Hi everybody, and welcome back to the Good Business Podcast. I’m your host, Illana Burk, and I am...

read more
The future of leadership | GB36

The future of leadership | GB36

Today's episode is about the future of leadership. Leadership is broken. So what do we do about that? Episode Transcript: Hi, everybody, welcome back to the Good Business Podcast. I’m your host, Illana Burk, and I am delighted that you’re joining me today. Today, we...

read more
What does leadership mean to you? | GB35

What does leadership mean to you? | GB35

Today's episode is about leadership. What leadership is, what it isn't, what it means, and why it's important. Episode Transcript: Hi everybody, welcome back to the Good Business, I’m so glad you are here with me today. I want to start this conversation with something...

read more
The power of constraint | GB34

The power of constraint | GB34

Today's episode is about constraint. That's right. Constraint and scarcity and false scarcity. Ready? Episode Transcript: Hi everybody. And welcome back to The Good Business Podcast. I'm your host, Illana Burk. I am delighted to have you here today. And today I'm...

read more
Be willing to tear it all down | GB33

Be willing to tear it all down | GB33

Today, we are going to talk about something that comes up again and again. And that is the willingness to pivot, to make big changes when you see them as necessary. Now a lot of this ties into the basic concept of objectivity. And we’re going to touch on that a little bit too. But today is really about making peace with something that we are told our whole lives, that we’re not supposed to make peace with, which is that something is not actually better than nothing.

read more
What is your work ACTUALLY worth? | GB32

What is your work ACTUALLY worth? | GB32

Do you know what your work is actually worth? How do you answer when someone asks why they should pay your rates?    Episode Transcript: I'm Illana Burk, CEO of Your Life's Workshop, coach to entrepreneurs and solopreneurs across dozens of industries and host of...

read more
Why you shouldn’t start a membership site | GB31

Why you shouldn’t start a membership site | GB31

Today's episode is all about how to look a little closer at the ever-growing trend of membership sites all over the place and how to know if you should jump on the bandwagon or not. Episode Transcript: I'm Illana Burk, CEO of Your Life's Workshop, coach to...

read more
Be of service and don’t be a sh*thead | GB29

Be of service and don’t be a sh*thead | GB29

Today's episode is all about how to not be a jerk in the middle of a crisis. Episode Transcript: I'm Illana Burk, CEO of Your Life's Workshop, coach to entrepreneurs and solopreneurs across dozens of industries and host of Good Business. With nearly 20 years...

read more
Avoid the piles of bricks | GB28

Avoid the piles of bricks | GB28

Today, we talk all about that craptastic feeling of being buried. Underwater. Crushed by the weight of big ideas, neverending task lists, and elephant-sized goals. First, we’ll talk about what this really means and the ways in which this feeling tends to show up, along with a little on how we tend to behave as a result. Then we’ll talk about a simple way to handle these moments better. And finally, we’ll wrap up with a healthy pep talk.

read more
When you’re failing, learn how to ask the right questions | GB27

When you’re failing, learn how to ask the right questions | GB27

Today’s episode is all about how to not shoot yourself in the foot right out the gate. I’m gonna break down one very common mistake that newbies (and non-newbies) make and how to fix it. Today, we learn how to ask for help and guidance in a way that doesn’t completely fuck up your chances of getting what you ACTUALLY need, which is respect.

read more
Why overdelivery is the enemy of getting rehired | GB26

Why overdelivery is the enemy of getting rehired | GB26

Today’s episode is all about why over-delivering is a really good way to not get asked back for more work. We all think doing our best and giving more than people asked for is a good thing. And in some ways, it is. Things like adding extra value to something you do is fine. What I’m talking about is when you completely blow the scope of what was asked of you out of the water. It’s one of the hardest things to identify when you’re trying to figure out why no one seems to hire you twice.

read more

Pin It on Pinterest