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Illana Burk hosts The Good Business Podcast. Each week, we offer up a clear, actionable lesson on leading with integrity, visioning with values, and shaping a new wave of commerce that puts people first.  

Our Latest Episodes

Let’s talk about ethical marketing | GB52

Let’s talk about ethical marketing | GB52

What is ethical marketing? What does it mean? What doesn't it mean? And are you afraid of the wrong thing? Lately, there's been a new flavor to the ethical marketing and selling conversation happening amongst small business owners and marketers around what is ethical,...

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What I do and why I do it | GB50

What I do and why I do it | GB50

Episode 50! Today we take a small break from our series on offer design and talk about, well, what I do and why I do it. In this episode, I talk about how I got where I am today, the big why, the triple bottom line, the kind of clients I work with, teaching...

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Offer Design Part 4: What does done look like? | GB49

Offer Design Part 4: What does done look like? | GB49

Today's episode is part four in our series on offer design. In this episode we talk about: What does done look like? In other words, what does the end of a client relationship look and feel like? And how do you know when you are done? And are you even designing one...

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Offer Design Part 3: Delivery on your terms | GB48

Offer Design Part 3: Delivery on your terms | GB48

Today's episode is the third in our series on offer design. Let's talk about delivery! In this episode we talk about how when you have a client who objects to your format, delivering can get difficult. When you're designing an offer, make sure that you're delivering...

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Offer Design Part 2: Good scheduling is good leading | GB47

Offer Design Part 2: Good scheduling is good leading | GB47

Today's episode is the second in our series on offer design. And it's all about leading through scheduling. Leading well in any offer design starts with designing the schedule of your offer and making sure it is aligned with your own schedule. Not surprisingly, this...

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Offer Design Part 1: Know your promise | GB46

Offer Design Part 1: Know your promise | GB46

Today's episode is all about knowing the promises that you're making and knowing if you can keep them. It's the foundation point of any good offer, whether you are making jewelry or you are designing a new coaching program or you are creating a web design project. It...

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How to do AMAZING consults – Part 3 | GB45

How to do AMAZING consults – Part 3 | GB45

Today, we're going to talk about how to bring it all home. This is a pretty straight forward closing.   Episode Transcript: Welcome back to The Good Business Podcast. I'm your host Illana Burk. And today we are wrapping up our three part series on how to do an...

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How to do AMAZING consults – Part 2 | GB44

How to do AMAZING consults – Part 2 | GB44

This episode is the second in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to...

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How to do AMAZING consults – Part 1 | GB43

How to do AMAZING consults – Part 1 | GB43

This episode is the first in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to...

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But IS IT a revolution? Really? | GB41

But IS IT a revolution? Really? | GB41

In this episode, we talk about what productive antithetical marketing can look like, what it isn't, and what any of this has to do with toilet paper.  Episode Transcript: Hi everybody, and welcome back to the Good Business Podcast. I’m Illana Burk, your host, and...

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What does it feel like to lead with power? | GB39

What does it feel like to lead with power? | GB39

This episode is all about what it feels like to lead with power. This might seem like a bit of a misnomer. Obviously, if you're going to lead, then you have to have power, right? Well, it's not actually true.  This week, I talk about powerless leadership and what it...

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Making peace with wanting power | GB38

Making peace with wanting power | GB38

Today we're talking about a topic that is core to leadership. It's about making peace with power. And with wanting power. It sounds like a simple thing, right? But... are you actually comfortable with the acquisition of power and what to do when you have it? Episode...

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Identifying your leadership values | GB37

Identifying your leadership values | GB37

Today's episode is about identifying your leadership values. And not in a "Oh, I value honesty" version. It might not sound sexy, but it's essential. Episode Transcript: Hi everybody, and welcome back to the Good Business Podcast. I’m your host, Illana Burk, and I am...

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The future of leadership | GB36

The future of leadership | GB36

Today's episode is about the future of leadership. Leadership is broken. So what do we do about that? Episode Transcript: Hi, everybody, welcome back to the Good Business Podcast. I’m your host, Illana Burk, and I am delighted that you’re joining me today. Today, we...

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What does leadership mean to you? | GB35

What does leadership mean to you? | GB35

Today's episode is about leadership. What leadership is, what it isn't, what it means, and why it's important. Episode Transcript: Hi everybody, welcome back to the Good Business, I’m so glad you are here with me today. I want to start this conversation with something...

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The power of constraint | GB34

The power of constraint | GB34

Today's episode is about constraint. That's right. Constraint and scarcity and false scarcity. Ready? Episode Transcript: Hi everybody. And welcome back to The Good Business Podcast. I'm your host, Illana Burk. I am delighted to have you here today. And today I'm...

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Be willing to tear it all down | GB33

Be willing to tear it all down | GB33

Today, we are going to talk about something that comes up again and again. And that is the willingness to pivot, to make big changes when you see them as necessary. Now a lot of this ties into the basic concept of objectivity. And we’re going to touch on that a little bit too. But today is really about making peace with something that we are told our whole lives, that we’re not supposed to make peace with, which is that something is not actually better than nothing.

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What is your work ACTUALLY worth? | GB32

What is your work ACTUALLY worth? | GB32

Do you know what your work is actually worth? How do you answer when someone asks why they should pay your rates?    Episode Transcript: I'm Illana Burk, CEO of Your Life's Workshop, coach to entrepreneurs and solopreneurs across dozens of industries and host of...

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Why you shouldn’t start a membership site | GB31

Why you shouldn’t start a membership site | GB31

Today's episode is all about how to look a little closer at the ever-growing trend of membership sites all over the place and how to know if you should jump on the bandwagon or not. Episode Transcript: I'm Illana Burk, CEO of Your Life's Workshop, coach to...

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Be of service and don’t be a sh*thead | GB29

Be of service and don’t be a sh*thead | GB29

Today's episode is all about how to not be a jerk in the middle of a crisis. Episode Transcript: I'm Illana Burk, CEO of Your Life's Workshop, coach to entrepreneurs and solopreneurs across dozens of industries and host of Good Business. With nearly 20 years...

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