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Illana Burk hosts The Good Business Podcast. Each week, we offer up a clear, actionable lesson on leading with integrity, visioning with values, and shaping a new wave of commerce that puts people first.
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Offer Design Part 4: What does done look like? | GB49
Today's episode is part four in our series on offer design. In this episode we talk about: What does done look like? In other words, what does the end of a client relationship look and feel like? And how do you know when you are done? And are you even designing one...
Offer Design Part 3: Delivery on your terms | GB48
Today's episode is the third in our series on offer design. Let's talk about delivery! In this episode we talk about how when you have a client who objects to your format, delivering can get difficult. When you're designing an offer, make sure that you're delivering...
Offer Design Part 2: Good scheduling is good leading | GB47
Today's episode is the second in our series on offer design. And it's all about leading through scheduling. Leading well in any offer design starts with designing the schedule of your offer and making sure it is aligned with your own schedule. Not surprisingly, this...
Offer Design Part 1: Know your promise | GB46
Today's episode is all about knowing the promises that you're making and knowing if you can keep them. It's the foundation point of any good offer, whether you are making jewelry or you are designing a new coaching program or you are creating a web design project. It...
How to do AMAZING consults – Part 3 | GB45
Today, we're going to talk about how to bring it all home. This is a pretty straight forward closing. Episode Transcript: Welcome back to The Good Business Podcast. I'm your host Illana Burk. And today we are wrapping up our three part series on how to do an...
How to do AMAZING consults – Part 2 | GB44
This episode is the second in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to...
How to do AMAZING consults – Part 1 | GB43
This episode is the first in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to...
How to be responsible with words that matter | GB42
In this episode, we are talking about language and leadership. This is one of my favorite topics because we are going to talk about the words that need to fucking go.
But IS IT a revolution? Really? | GB41
In this episode, we talk about what productive antithetical marketing can look like, what it isn't, and what any of this has to do with toilet paper. Episode Transcript: Hi everybody, and welcome back to the Good Business Podcast. I’m Illana Burk, your host, and...
Why nothing you do matters when nothing you do matters | GB40
In this episode, we're talking about impact. Do you feel like nothing you're doing matters? What if it doesn't? Without power, nothing you do matters. Episode Transcript: And welcome back to our ongoing leadership series. I’m your host, Illana Burk. I’m really...
What does it feel like to lead with power? | GB39
This episode is all about what it feels like to lead with power. This might seem like a bit of a misnomer. Obviously, if you're going to lead, then you have to have power, right? Well, it's not actually true. This week, I talk about powerless leadership and what it...
Making peace with wanting power | GB38
Today we're talking about a topic that is core to leadership. It's about making peace with power. And with wanting power. It sounds like a simple thing, right? But... are you actually comfortable with the acquisition of power and what to do when you have it? Episode...
Identifying your leadership values | GB37
Today's episode is about identifying your leadership values. And not in a "Oh, I value honesty" version. It might not sound sexy, but it's essential. Episode Transcript: Hi everybody, and welcome back to the Good Business Podcast. I’m your host, Illana Burk, and I am...
The future of leadership | GB36
Today's episode is about the future of leadership. Leadership is broken. So what do we do about that? Episode Transcript: Hi, everybody, welcome back to the Good Business Podcast. I’m your host, Illana Burk, and I am delighted that you’re joining me today. Today, we...
What does leadership mean to you? | GB35
Today's episode is about leadership. What leadership is, what it isn't, what it means, and why it's important. Episode Transcript: Hi everybody, welcome back to the Good Business, I’m so glad you are here with me today. I want to start this conversation with something...
The power of constraint | GB34
Today's episode is about constraint. That's right. Constraint and scarcity and false scarcity. Ready? Episode Transcript: Hi everybody. And welcome back to The Good Business Podcast. I'm your host, Illana Burk. I am delighted to have you here today. And today I'm...
Be willing to tear it all down | GB33
Today, we are going to talk about something that comes up again and again. And that is the willingness to pivot, to make big changes when you see them as necessary. Now a lot of this ties into the basic concept of objectivity. And we’re going to touch on that a little bit too. But today is really about making peace with something that we are told our whole lives, that we’re not supposed to make peace with, which is that something is not actually better than nothing.
What is your work ACTUALLY worth? | GB32
Do you know what your work is actually worth? How do you answer when someone asks why they should pay your rates? Episode Transcript: I'm Illana Burk, CEO of Your Life's Workshop, coach to entrepreneurs and solopreneurs across dozens of industries and host of...
Why you shouldn’t start a membership site | GB31
Today's episode is all about how to look a little closer at the ever-growing trend of membership sites all over the place and how to know if you should jump on the bandwagon or not. Episode Transcript: I'm Illana Burk, CEO of Your Life's Workshop, coach to...
Four not shocking disappointments in a time of crisis | GB30
Today’s episode is about the simple idea that your business exists not just to support you and your stakeholders, but to support your community.
Be of service and don’t be a sh*thead | GB29
Today's episode is all about how to not be a jerk in the middle of a crisis. Episode Transcript: I'm Illana Burk, CEO of Your Life's Workshop, coach to entrepreneurs and solopreneurs across dozens of industries and host of Good Business. With nearly 20 years...
Avoid the piles of bricks | GB28
Today, we talk all about that craptastic feeling of being buried. Underwater. Crushed by the weight of big ideas, neverending task lists, and elephant-sized goals. First, we’ll talk about what this really means and the ways in which this feeling tends to show up, along with a little on how we tend to behave as a result. Then we’ll talk about a simple way to handle these moments better. And finally, we’ll wrap up with a healthy pep talk.
When you’re failing, learn how to ask the right questions | GB27
Today’s episode is all about how to not shoot yourself in the foot right out the gate. I’m gonna break down one very common mistake that newbies (and non-newbies) make and how to fix it. Today, we learn how to ask for help and guidance in a way that doesn’t completely fuck up your chances of getting what you ACTUALLY need, which is respect.
Why overdelivery is the enemy of getting rehired | GB26
Today’s episode is all about why over-delivering is a really good way to not get asked back for more work. We all think doing our best and giving more than people asked for is a good thing. And in some ways, it is. Things like adding extra value to something you do is fine. What I’m talking about is when you completely blow the scope of what was asked of you out of the water. It’s one of the hardest things to identify when you’re trying to figure out why no one seems to hire you twice.