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Illana Burk hosts The Good Business Podcast. Each week, we offer up a clear, actionable lesson on leading with integrity, visioning with values, and shaping a new wave of commerce that puts people first.
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How to understand strengths and weaknesses | GB56
In this episode of The Good Business Podcast, I'm talking about good old traditional marketing stuff: SWOT Analysis. But of course, I have my own take on it. Here's what I'm including: What is a SWOT analysis? What you can do about it and/or what does it mean? How can...
The Gauntlet | GB55
In this episode of The Good Business Podcast, I introduce the topic of the "Gauntlet" (sometimes also referred to as the Crucible), a stage in business where everything seems to go wrong... over and over again. This phase often occurs during periods of growth when the...
Asynchronous Income vs Passive Income | GB54
What is "asynchronous income"? In this episode, I talk about why passive income is a total misnomer, the difference between passive and asynchronous income, and what you can find in the middle between (the myth of) passive income and exchanging dollars for hours....
You don’t have to be a commodity | GB53
How to know what you should commodify and what you shouldn't. In this episode, I address the idea that we don't actually have to become commodities in order to be successful business owners. First, I clarify what I mean by commodity, and what's the difference between...
Let’s talk about ethical marketing | GB52
What is ethical marketing? What does it mean? What doesn't it mean? And are you afraid of the wrong thing? Lately, there's been a new flavor to the ethical marketing and selling conversation happening amongst small business owners and marketers around what is ethical,...
Offer Design Part 5: Does your offer make the world better? | GB51
Does your work make the world a better place? When you think about creating an offer, do you think about the impact of what you're doing? And how do you think about it?In this episode, I talk about how to consider impact when it's not always straightforward. Let's...
What I do and why I do it | GB50
Episode 50! Today we take a small break from our series on offer design and talk about, well, what I do and why I do it. In this episode, I talk about how I got where I am today, the big why, the triple bottom line, the kind of clients I work with, teaching...
Offer Design Part 4: What does done look like? | GB49
Today's episode is part four in our series on offer design. In this episode we talk about: What does done look like? In other words, what does the end of a client relationship look and feel like? And how do you know when you are done? And are you even designing one...
Offer Design Part 3: Delivery on your terms | GB48
Today's episode is the third in our series on offer design. Let's talk about delivery! In this episode we talk about how when you have a client who objects to your format, delivering can get difficult. When you're designing an offer, make sure that you're delivering...
Offer Design Part 2: Good scheduling is good leading | GB47
Today's episode is the second in our series on offer design. And it's all about leading through scheduling. Leading well in any offer design starts with designing the schedule of your offer and making sure it is aligned with your own schedule. Not surprisingly, this...
Offer Design Part 1: Know your promise | GB46
Today's episode is all about knowing the promises that you're making and knowing if you can keep them. It's the foundation point of any good offer, whether you are making jewelry or you are designing a new coaching program or you are creating a web design project. It...
How to do AMAZING consults – Part 3 | GB45
Today, we're going to talk about how to bring it all home. This is a pretty straight forward closing. Episode Transcript: Welcome back to The Good Business Podcast. I'm your host Illana Burk. And today we are wrapping up our three part series on how to do an...
How to do AMAZING consults – Part 2 | GB44
This episode is the second in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to...
How to do AMAZING consults – Part 1 | GB43
This episode is the first in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to...
How to be responsible with words that matter | GB42
In this episode, we are talking about language and leadership. This is one of my favorite topics because we are going to talk about the words that need to fucking go.
But IS IT a revolution? Really? | GB41
In this episode, we talk about what productive antithetical marketing can look like, what it isn't, and what any of this has to do with toilet paper. Episode Transcript: Hi everybody, and welcome back to the Good Business Podcast. I’m Illana Burk, your host, and...
Why nothing you do matters when nothing you do matters | GB40
In this episode, we're talking about impact. Do you feel like nothing you're doing matters? What if it doesn't? Without power, nothing you do matters. Episode Transcript: And welcome back to our ongoing leadership series. I’m your host, Illana Burk. I’m really...
What does it feel like to lead with power? | GB39
This episode is all about what it feels like to lead with power. This might seem like a bit of a misnomer. Obviously, if you're going to lead, then you have to have power, right? Well, it's not actually true. This week, I talk about powerless leadership and what it...
Making peace with wanting power | GB38
Today we're talking about a topic that is core to leadership. It's about making peace with power. And with wanting power. It sounds like a simple thing, right? But... are you actually comfortable with the acquisition of power and what to do when you have it? Episode...
Identifying your leadership values | GB37
Today's episode is about identifying your leadership values. And not in a "Oh, I value honesty" version. It might not sound sexy, but it's essential. Episode Transcript: Hi everybody, and welcome back to the Good Business Podcast. I’m your host, Illana Burk, and I am...
The future of leadership | GB36
Today's episode is about the future of leadership. Leadership is broken. So what do we do about that? Episode Transcript: Hi, everybody, welcome back to the Good Business Podcast. I’m your host, Illana Burk, and I am delighted that you’re joining me today. Today, we...
What does leadership mean to you? | GB35
Today's episode is about leadership. What leadership is, what it isn't, what it means, and why it's important. Episode Transcript: Hi everybody, welcome back to the Good Business, I’m so glad you are here with me today. I want to start this conversation with something...
The power of constraint | GB34
Today's episode is about constraint. That's right. Constraint and scarcity and false scarcity. Ready? Episode Transcript: Hi everybody. And welcome back to The Good Business Podcast. I'm your host, Illana Burk. I am delighted to have you here today. And today I'm...
Be willing to tear it all down | GB33
Today, we are going to talk about something that comes up again and again. And that is the willingness to pivot, to make big changes when you see them as necessary. Now a lot of this ties into the basic concept of objectivity. And we’re going to touch on that a little bit too. But today is really about making peace with something that we are told our whole lives, that we’re not supposed to make peace with, which is that something is not actually better than nothing.