Have you ever wished you could have a business partner – but only like some of the time?

Someone who’s an advocate for your biggest dreams? Someone who won’t let you tumble down the rabbit hole of your own bullshit?

Because let’s be honest, having to decide everything alone when you’re starting something new and big and important can feel like you’re lost in some very dark woods. 

Because you have a vision.

YOUR vision. No one else’s.

But you also know that you crave having someone around with a bit more expertise than you.

Someone who will tell you when to get out of your own way.

Someone who has been where you’ve been and who has already climbed out of the cavernous potholes you don’t even know about yet.

Someone who will kick your ass and push you to be better every. single. day.

Someone with a flashlight and a compass to get you through those dark woods.

That’s what Partnership is.

One part teaching.

One part tough love. [And one part regular love.]

One part great ideas.

And one part hard-won experience.

And wrapped around it all? 

Leadership guidance custom made just for you and your biggest vision for yourself.

We do this in TWO ways: Coaching & Strategy 


is like having a business partner who is as invested in your success as you are, but who you only have to pay a few hundred bucks a month. It’s made for those who need ongoing umph. Deep connection. An experienced eye to tell you that your website looks like poo. 

Here’s how Coaching works:

To start: 

We begin with two intensive sessions [two 2-hour sessions very close together]



One 90-120 minute session per month

You also get:

+ Unlimited Voxer (voice and/or text chat) access

+ Access to the best referral network in the business

$750-$1250 per month – on a sliding scale.

Coaching is not limited to a particular stage of business or idea development. We have clients who are very advanced and also adore working with brand new business owners. If you prioritize values and value over hustle and quick fixes, let’s talk. We invest deeply in those we choose to work with and aim to form years-long connections with our coaching clients. Our coaching rate reflects our desire to maintain an affordable level of real, true partnership. 

NOTE: Due to there only being so many hours in the day, we are often running off of a wait list for Coaching. 

We ask that you plan to commit to nine months. Scroll down and fill out the form below to get started.


is like having someone tell you what to do. Because that’s basically what it is. You hire us, you tell us all the things. We tell you what to do. It’s expensive and worth it if you are just completely over thinking hard and wondering if what you’re doing is the right next thing or not.

We’ll tell you where to invest.

We’ll tell you how what’s broken.

We’ll tell you how to fix it.

And we’ll be right at least 85% of the time. Nobody’s perfect.

Strategy is ONLY for established business owners. Perfect for that moment where you have your second book coming out in a couple of months, you’re in the middle of a rebrand, your assistant it out of their league, and the stakes are all just getting really really high really really fast and you really want to not fuck it all up or be the bottleneck that prevents success. 

Here’s how Strategy works:

To start: 

We begin with two intensive sessions [two 2-hour sessions very close together] + a general business audit


Yes. It costs a lot more than Coaching. We will be deploying way more of our resources to get a full picture of where you are than we do for Coaching. 


Up to four hours of strategy calls per month (if you only need one, we only do one – price is the same).


+ Priority Access to Illana (basically she gets back to you before she does all the other stuff on her plate).

+ Unlimited Voxer (voice and/or text chat) access.

$1850 per month.

Three month minimum block required.

If you need more access or time than is outlined, we can discuss on a case-by-case basis at an increased rate.

We only take two Strategy clients at a time. Clients often book three month Strategy blocks quite far in advance when they have a planned growth period ahead. To get on the wait list fill out the form below or contact: 


Together, we work to build a business and life for you that is both emotionally and financially profitable.

To begin either track, simply fill out the contact form below. We’ll get back to you within three business days. If you loathe online forms, feel free to email us at Coaching spots fill quickly. Strategy spots fill even faster. If no space is currently available, you will still receive an email from Illana with current wait list information and alternative ways of engaging. If you DON’T hear from us in a couple of business days, assume a pterodactyl ate us. Or just send a follow-up email because shit gets lost sometimes. 


Partnership Coaching / Strategy Inquiry

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