Resources + Inventory

A few days ago, on one of our Incubator calls, I taught the group the value and methodology of doing a SWOT analysis for your work on a regular basis. For those of you not fluent in traditional marketing jargon, SWOT = Strengths, Weaknesses, Opportunities, and...

The soul of sacrifice

Your business needs your soul. Like a partner. Like a child. Like the very breath from your chest needs the air it breathes. Honest soul is not simple though. It’s not inspirational memes or platitudes. Or one-line idioms. It’s sacrifice. It’s the simple question[s]...

If I waited until I felt like it, I wouldn’t have a business

I am TERRIBLE at accounting. Seriously, like awful at it. I learned this in my first semester of business school. I was taking basic accounting and the homework sent me spiraling into crocodile tears and teeth-clenched monosyllabic man-grunts. It was awful. I had...

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