A few days ago, on one of our Incubator calls, I taught the group the value and methodology of doing a SWOT analysis for your work on a regular basis. For those of you not fluent in traditional marketing jargon, SWOT = Strengths, Weaknesses, Opportunities, and...
As small business owners, we understand the ups and downs. We get that there will be high highs and loooooow lows. There will be days when everything feels like ohmygodTHISiswhyIchosethislife! and there will be more than a few days when it’s more like...
Your business needs your soul. Like a partner. Like a child. Like the very breath from your chest needs the air it breathes. Honest soul is not simple though. It’s not inspirational memes or platitudes. Or one-line idioms. It’s sacrifice. It’s the simple question[s]...
I am TERRIBLE at accounting. Seriously, like awful at it. I learned this in my first semester of business school. I was taking basic accounting and the homework sent me spiraling into crocodile tears and teeth-clenched monosyllabic man-grunts. It was awful. I had...
You created a course. It was bigger than anything you had ever done. You charged A LOT. People signed up. You made a lot of money. You then discovered that you bit off more than you could chew. A lot more. You panicked. You couldn’t deliver. People got maaaad....
