What is “asynchronous income”? In this episode, I talk about why passive income is a total misnomer, the difference between passive and asynchronous income, and what you can find in the middle between (the myth of) passive income and exchanging dollars...
How to know what you should commodify and what you shouldn’t. In this episode, I address the idea that we don’t actually have to become commodities in order to be successful business owners. First, I clarify what I mean by commodity, and what’s the...
What is ethical marketing? What does it mean? What doesn’t it mean? And are you afraid of the wrong thing? Lately, there’s been a new flavor to the ethical marketing and selling conversation happening amongst small business owners and marketers around what...
I read a blog post last week that a human-I-semi-know (friend is a massive overstatement for most of the people I’m connected to) wrote. She was nonplussed about how the ethics police are basically just making everything harder than it needs to be with all their...
A few days ago, on one of our Incubator calls, I taught the group the value and methodology of doing a SWOT analysis for your work on a regular basis. For those of you not fluent in traditional marketing jargon, SWOT = Strengths, Weaknesses, Opportunities, and...
