In this episode of The Good Business Podcast, I’m talking about good old traditional marketing stuff: SWOT Analysis. But of course, I have my own take on it. Here’s what I’m including: What is a SWOT analysis? What you can do about it and/or what...
In this episode of The Good Business Podcast, I introduce the topic of the “Gauntlet” (sometimes also referred to as the Crucible), a stage in business where everything seems to go wrong… over and over again. This phase often occurs during periods of...
Today’s episode is the third in our series on offer design. Let’s talk about delivery! In this episode we talk about how when you have a client who objects to your format, delivering can get difficult. When you’re designing an offer, make sure that...
Today’s episode is the second in our series on offer design. And it’s all about leading through scheduling. Leading well in any offer design starts with designing the schedule of your offer and making sure it is aligned with your own schedule. Not...
Today’s episode is all about knowing the promises that you’re making and knowing if you can keep them. It’s the foundation point of any good offer, whether you are making jewelry or you are designing a new coaching program or you are creating a web...
