The Incubator

ONCE UPON A TIME, WE RAN THIS FAB LITTLE GROUP CALLED THE INCUBATOR. WE INTENDED IT TO BE JUST ONE MONTH LONG. BUT PARTICIPANTS DIDN’T WANT IT TO END, SO WE DECIDED TO KEEP IT ROLLING.

It’s a magical place – designed to be a happy hybrid of coaching, support, and community. Perfect for those who are dying for some deeply invested business buddies, a healthy dose of accountability, and a solid foundation in proven leadership from Illana and the YLW team. PLUS, you also get discounts on other YLW programs services and occasional access to our completely awesome network of smartypantses who will bring their expertise in via guest spots on weekly group coaching calls.

Here’s the deal:

When you join, you set a goal, we help you reach it over the course of 4-5 weeks. Rinse. Repeat. Just think of all the shit you could get done if you actually accomplished one goal each month?!?

We do weekly calls on Friday mornings at 10am Pacific.

On each call, we do live coaching and/or topical discussions led by Illana + the occasional guest star. We get through as many of your questions as we can on each call. Usually we cover 6-10 people per call. This is designed to help you: learn from each other and from the YLW team AND network with fabulous new buddies AND to keep you moving forward in your unique projects. We blow through roadblocks, mental blocks, and procrastination together. All warm and fuzzy and supported-like.

We all coexist in a private Facebook group just for us. Illana and other mentors are there to answer questions, and offer help however they can on a mostly daily basis.

And then there’s the amazing people IN the group. The first group jumped in and created a daily accountability structure for those who want to participate. Most of the group also connected with accountability partners to help them along the way. In the first five weeks, people got websites done, changed business structure, re-wrote site copy, and rebuilt their services. It was ah-may-zing.

The idea is flexible, group coaching, accountability, and a healthy dose of relationship-building and support. Nothing complicated. We employ a loose structure and give you lots of tools and feedback along the way.

You pay whatever you can afford.

Always and forever.

Once you purchase, you will be charged monthly for the amount you choose. You remain a member of the Incubator for as long as you like. No pressure. Cancel any time.

Since it’s inception, our first group has maxed out in size, so we are adding new ones. Groups are created as we have the numbers and interest to create them. We do not formally cap group sizes, nor do we have any entry requirements. We do this work intuitively, and with tremebndous thought and guidance. Some groups are very small and some are larger. We basically stop adding new people when the group dynamic is clicking well and more bodies could upset the chemistry. Most groups are 20 people or less.

The Incubator groups are designed to be an affordable, intimate space where you can get a bunch of coaching and assistance at a level we can’t always offer 1:1, at whatever price you can handle. All we ask is that you really think about what that means. Business is about investment – of time, money, and energy. You get out what you put in. So be honest with yourself about what you can afford – on either end of the spectrum. No pressure.

And here’s where the money is going: directly to the Pay-It-Forward Fund.

So we help you, you help others. And around we go.

To be notified when a new group is forming, please fill out the little form below…

The Incubator Application

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