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Illana Burk hosts The Good Business Podcast. Each week, we offer up a clear, actionable lesson on leading with integrity, visioning with values, and shaping a new wave of commerce that puts people first.  

Our Latest Episodes

What does leadership mean to you? | GB35

What does leadership mean to you? | GB35

Today's episode is about leadership. What leadership is, what it isn't, what it means, and why it's important. Episode Transcript: Hi everybody, welcome back to the Good Business, I’m so glad you are here with me today. I want to start this conversation with something...

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The power of constraint | GB34

The power of constraint | GB34

Today's episode is about constraint. That's right. Constraint and scarcity and false scarcity. Ready? Episode Transcript: Hi everybody. And welcome back to The Good Business Podcast. I'm your host, Illana Burk. I am delighted to have you here today. And today I'm...

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Be willing to tear it all down | GB33

Be willing to tear it all down | GB33

Today, we are going to talk about something that comes up again and again. And that is the willingness to pivot, to make big changes when you see them as necessary. Now a lot of this ties into the basic concept of objectivity. And we’re going to touch on that a little bit too. But today is really about making peace with something that we are told our whole lives, that we’re not supposed to make peace with, which is that something is not actually better than nothing.

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What is your work ACTUALLY worth? | GB32

What is your work ACTUALLY worth? | GB32

Do you know what your work is actually worth? How do you answer when someone asks why they should pay your rates?    Episode Transcript: I'm Illana Burk, CEO of Your Life's Workshop, coach to entrepreneurs and solopreneurs across dozens of industries and host of...

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Why you shouldn’t start a membership site | GB31

Why you shouldn’t start a membership site | GB31

Today's episode is all about how to look a little closer at the ever-growing trend of membership sites all over the place and how to know if you should jump on the bandwagon or not. Episode Transcript: I'm Illana Burk, CEO of Your Life's Workshop, coach to...

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Be of service and don’t be a sh*thead | GB29

Be of service and don’t be a sh*thead | GB29

Today's episode is all about how to not be a jerk in the middle of a crisis. Episode Transcript: I'm Illana Burk, CEO of Your Life's Workshop, coach to entrepreneurs and solopreneurs across dozens of industries and host of Good Business. With nearly 20 years...

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Avoid the piles of bricks | GB28

Avoid the piles of bricks | GB28

Today, we talk all about that craptastic feeling of being buried. Underwater. Crushed by the weight of big ideas, neverending task lists, and elephant-sized goals. First, we’ll talk about what this really means and the ways in which this feeling tends to show up, along with a little on how we tend to behave as a result. Then we’ll talk about a simple way to handle these moments better. And finally, we’ll wrap up with a healthy pep talk.

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When you’re failing, learn how to ask the right questions | GB27

When you’re failing, learn how to ask the right questions | GB27

Today’s episode is all about how to not shoot yourself in the foot right out the gate. I’m gonna break down one very common mistake that newbies (and non-newbies) make and how to fix it. Today, we learn how to ask for help and guidance in a way that doesn’t completely fuck up your chances of getting what you ACTUALLY need, which is respect.

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Why overdelivery is the enemy of getting rehired | GB26

Why overdelivery is the enemy of getting rehired | GB26

Today’s episode is all about why over-delivering is a really good way to not get asked back for more work. We all think doing our best and giving more than people asked for is a good thing. And in some ways, it is. Things like adding extra value to something you do is fine. What I’m talking about is when you completely blow the scope of what was asked of you out of the water. It’s one of the hardest things to identify when you’re trying to figure out why no one seems to hire you twice.

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Market visibility for people who care about other people | GB23

Market visibility for people who care about other people | GB23

Today is a branch off of our stakeholder conversation. If you listened to that episode, you should have a clear picture of exactly who matters to you and your work and why, as well as how much time you have for your work without sacrificing what those VIPs need and expect from you. Next up, we talk about exposure, protection, and the responsibility you have to those who matter most.

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Know Your Stakeholders | GB22

Know Your Stakeholders | GB22

In this episode, I’m going to walk you through how to think about establishing your stakeholders, the steps you need to take to do so, and how to make decisions based on who they are without compromising those big fat dreams we’ve been talking about.

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Pricing Basics: Why discounts are almost never a good idea | GB21

Pricing Basics: Why discounts are almost never a good idea | GB21

Today’s episode dovetails on our last one, where we talked all about how your value isn’t determined by your price tag. Today, we’re talking about discounts. First, we’ll talk about why businesses offer them, what their purpose is and when they ARE a good idea. Then we’ll talk about why they are probably a bad idea for you and what to do instead.

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Pricing Basics: Your value is not attached to your price | GB20

Pricing Basics: Your value is not attached to your price | GB20

This episode breaks down the popular trope that if you don’t charge a lot, people won’t value your work. First, we talk about the conditions that make this a common piece of advice. Then I lay out why this is complete crap for certain kinds of businesses. Finally, the episode wraps up with a brief primer on how to think about pricing in a way that serves your people AND your bigger dreams for yourself.

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Why trust-building beats list-building every day of the week | GB19

Why trust-building beats list-building every day of the week | GB19

Today’s episode is all about why focusing on listbuilding as your primary focus in client acquisition is the very best way to feel like you’re banging your head against a wall. It’s also the very best way to make the people you MOST want to connect with feel like the only think that matters to you about THEM is their email address.

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CEO Mindset: Looking into the dark | GB18

CEO Mindset: Looking into the dark | GB18

Today’s episode is on one area of what people call the ‘CEO Mindset’. First, we’ll dig in a little to what people THINK this means. Then, we’ll talk through what it ACTUALLY means. And finally, we’ll wrap up with some simple truths about how to do this better and why doing so is necessary to actually grow.

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What to do when you just can’t get fired up about a great idea | GB17

What to do when you just can’t get fired up about a great idea | GB17

Today’s episode is all about what to do when you’re working on something that you love but you can’t figure out why it just. isn’t. working. First, we’ll talk about what it feels like to love something but not be lit UP by it. Then we’ll talk about what to do about it and how to fix it. And finally, we’ll wrap up with some inspiring examples of how this works in action.

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The Content Series: The Necessity Myth | GB13

The Content Series: The Necessity Myth | GB13

Content is NOT just another task to be checked off the list. And it shouldn’t be something you do because you think you’re supposed to. Because it is not the only path to business building. Plenty of people thrive at their work without writing blog posts or starting podcasts. It DOES however, help a LOT.

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