You’re a leader! Yay! Good for you. But are you an effective one? Do you even know? Any clue how to tell? It’s cool. I’ll wait until the existential angst passes. Being a leader requires a profound amount of objective perspective. Perspective that most people do not...
A few days ago, on one of our Incubator calls, I taught the group the value and methodology of doing a SWOT analysis for your work on a regular basis. For those of you not fluent in traditional marketing jargon, SWOT = Strengths, Weaknesses, Opportunities, and...
As small business owners, we understand the ups and downs. We get that there will be high highs and loooooow lows. There will be days when everything feels like ohmygodTHISiswhyIchosethislife! and there will be more than a few days when it’s more like...
Your business needs your soul. Like a partner. Like a child. Like the very breath from your chest needs the air it breathes. Honest soul is not simple though. It’s not inspirational memes or platitudes. Or one-line idioms. It’s sacrifice. It’s the simple question[s]...
You created a course. It was bigger than anything you had ever done. You charged A LOT. People signed up. You made a lot of money. You then discovered that you bit off more than you could chew. A lot more. You panicked. You couldn’t deliver. People got maaaad....
I grew up with the notion that the customer is always right. No matter what. My grandfather worked at a long-gone department store in Minnesota and told me endless stories of opening early for little old ladies who needed a new girdle and staying late to find the...
![Here’s why your leadership style is broken and what to do instead. [Hint: Put down the pom poms]](https://23xe0a3bviur1ub4kd485jo8-wpengine.netdna-ssl.com/wp-content/uploads/2022/04/Red-With-Blue-1000-×-800-px-1.png)
